With the FIFA World Cup just two weeks away, companies are trying to cash in on the increased consumer spending the tournament brings. This has resulted in a deluge of football related adverts. Here, in reverse order, are my top 10 (the 10 worst World Cup adverts can be seen here). Let me know if you agree with my choices or not.
10 ) Coca-Cola – Fantastic animation littered with references to past goal celebrations.
9 ) SureMen – A clever adaption of the classic, all in one take, Honda advert.
8 ) Pepsi – This big budget advert takes the power away from the big name stars and puts it back in the hands of the people.
7 ) Tesco – I never thought a Tesco advert featuring Frank Lampard would feature in this list. However, the ending makes me chuckle every time.
6 ) ESPN – Uniting the world with a common passion.
5 ) Nationwide – Have England found a partner for Wayne Rooney up front? I am a bit worried about their defence mind! Nicely played by Capello.
4 ) MTN – Very simple and very funny.
3 ) Carlsberg – Inspiring stuff from a long line of legends.
2 ) Sony – A clever idea and an excellent use of kids in an advert.
1 ) Nike – A somewhat predictable choice that I was reluctant to give the number one spot to. However this is a clever idea superbly executed. It gives a somewhat tounge-in-cheek insight into how a moment in a football match can affect the future.