Outrageous! Don’t let the facts get in the way of a good lead

Last week, the Daily Express had the following front page:

The main article, Lifestyle Key to a Long Life, has the lead

It’s got nothing to do with genes claim scientists

That is really a bold statement. Unfortunately, it is also completely made up. Just four sentences into the article we are told

Although genes do play a role in the risk of disease, experts say our behaviour is a far more powerful influence.

[emphasis is mine]